Recently, Yiwu Silk Road Institute (Malaysia) organized a training titled “Practical Training in Cross-border Social Media Marketing—Empowering Malaysian Enterprises with Xiaohongshu and TikTok”. It attracted more than 200 small and medium-sized business owners, cross-border e-commerce practitioners, and entrepreneurs from Malaysia.

      This training mainly focused on two dimensions: “platform operation strategies + analysis of practical cases”. It covered the algorithm logic, operation strategies, and the use of marketing tools of Xiaohongshu and TikTok, and received widespread acclaim from the trainees.